Render
Making the not-so-real look real
Many people overlook what an effective asset 3d rendered elements can be to a campaign, or even a roughing process. Actually, many people don’t understand how simply rendering a shot of a product box could avoid padding a budget with hours of photography prep and photographer’s costs. Plus, the ability to go back and change the angle or the lighting is always available afterward.
Perhaps you’re having trouble visualizing what your final product is going to look like from looking at an all-flat dieline? I can throw it into a 3d scene and show you in no time at all. If you don’t want to spend thousands of dollars on mocking up a set of Point of Purchase materials, rendering a stand takes hours instead of days. And your material fees? Nada. Not to mention making fully inclusive diagrams of displays can help make sure installation crews get your product placed correctly the first time.
Product Visualization: (In-Store Diagrams, Visualizations, etc.)
- Diagrams provided to help install crews in larger retailers be sure they are placing your product correctly.
- Visualizing products in the pre-production phase, before thousands are spent on actual mock ups.
- Having the appearance of finalized product for pitch meetings to help others understand your idea better.
Commercial Applications: (Product Commercials, Web Promo Videos, etc.)
- Make your product come to life for consumers by bringing it into the third dimension for a more tactile response.
- Create ideas that involve both real and conceptual thinking that blend seamlessly (such as your product + fantasy elements) without looking composited, since both exist in the same space).
Mascots and Dimensional Logos: (Company Mascots, Logos, etc.)
- Give your company a personality with a mascot to accompany your logo.
- Give your logo a contemporary face lift by adding more dimension and character.
Animations: (Commercials, Web Promos, etc.)
- Gives your product life outside printed or still media.
- Help deliver your message to a public who prefer video to text on a page.
- Take a project from the print phase and develop it for motion.