A countdown promotional calendar for holiday sales at Chaco. Only 1 product shot was photographed for the season (Day 2), so the rest of the shots were digital composites from old photography combined with stock photos to make a cohesive visual look for the entire campaign. Some of the offers ran for multiple days, so the creative focused on a countdown ticker with urgency messaging on "last day" offers.
Day 1 - Nalgene Water Bottles
Day 2 - Revel Slippers
Day 3 - Revel Slippers Last Day
Day 4 - Chillos Clog
Day 5 - Chillos Clog Last Day
Day 6 - The 60/60 Sale
Day 7 - Ramble
Day 8 - Custom Sale
Day 9 - Custom Sale Last Day
Day 10 - Chillos Slide
Day 11 - Chillos Slide
Day 12 - Free Express Shipping
12 Days Of Chaco Promo Banner, Desktop
12 Days Of Chaco Promo Banner, Mobile