Fictionalhead
Cloud engineering. Creative automation.

I'm Dan. I build software that makes ads, moves marketing data between platforms, and handles the repetitive parts so people don't have to. I used to be a designer — then I automated the headlines, then the images, then the designs, and somewhere in there the automating became the job.

About Me Past Work
My workspace
The Short Version
I like figuring out how things work, and then getting them to work without me.
What I Do
Turning the manual, repetitive parts of a business into software.
Cloud applications.

Python services, API integrations, and BigQuery + Firestore data stacks.

Data in, data out.

Pipelines that move data in and out of the major ad platforms, plus identity reconciliation that resolves many sources into one trusted profile.

Creative automation.

Tooling that automates ad production end to end, with agentic AI woven through much of it.

Design background.

20+ years of branding, UI/UX, print and motion work. Now I write code that does my old job — on its own, at a volume no design team could match by hand.

From the Design Archive
On a personal note

Cloud engineer. Recovering designer.

I still have an over-developed desire to make things — and not only on a computer. If I'm not at a keyboard, I'm probably building a cabin in our woods, DIY'ing with my wife Elise, or losing my 900th game of Yahtzee to my kids, Miles, Iver & Edie.

Get In Touch
Want to get in touch?
Say hello