Chaco 2018 Fall Catalog
Design

Chaco 2018 Fall Catalog

A 28-page direct mail catalog for Chaco footwear. Many of the photos used in the catalog have some level of compositing done on them, or some color correction. Studio shots of footwear were art directed and composited into the final catalog using digital overlays where the layout is done in advance, and the photos are shot to fit. An email campaign was timed to arrive in inboxes the day the catalog arrived in homes.

Fall Catalog Cover

Fall Catalog Cover

Story Spread

Story Spread

Key Product Spread

Key Product Spread

National Park Sandals Spread

National Park Sandals Spread

Brand Ambassador Spread

Brand Ambassador Spread

Branding Story Spread

Branding Story Spread

MyChacos Custom Spread

MyChacos Custom Spread

Email

Email