Chaco 2018 Fall Catalog

A 28-page direct mail catalog for Chaco footwear. Many of the photos used in the catalog have some level of compositing done on them, or some color correction. Studio shots of footwear were art directed and composited into the final catalog using digital overlays where the layout is done in advance, and the photos are shot to fit. An email campaign was timed to arrive in inboxes the day the catalog arrived in homes.

• Client:

  Chaco

• Category:

  Footwear, Outdoor

• Photography Print Production Digital Art Direction Email Campaign Direct Mail Photo Compositing Merchandising