Watermelon Hero Shot
Design, Illustration

Fruits & Veggies Collection

An energy story for late spring in 2019 was one of the first projects that I did at Chaco where I handled the whole process from beginning to end. I designed the strap patterns for Watermelon, Chili Peppers, Pineapples, Avocado, and Lemons. After the straps were designed, the products were photographed and used in our website updates, direct mail and email campaigns, and social ads. The designs ended up being some of the top sellers for 2019 in our custom section, and spurred on additional custom designs.

Watermelon Hero Shot

Watermelon Hero Shot

Full Collection Social Ads

Full Collection Social Ads

Social Ads

Social Ads

Landing Page Header, Desktop

Landing Page Header, Desktop

Landing Page Header, Mobile

Landing Page Header, Mobile

Direct Mail Cover

Direct Mail Cover

Direct Mail, 6-Panel Outside

Direct Mail, 6-Panel Outside

Direct Mail, 6-Panel Inside

Direct Mail, 6-Panel Inside

Social Ad, Men's

Social Ad, Men's

Social Ad, Women's

Social Ad, Women's

Social Ad, Watermelon

Social Ad, Watermelon

Watermelon Design

Watermelon Design

Lemon Design

Lemon Design

Pineapple Design

Pineapple Design

Fruit Cocktail Design

Fruit Cocktail Design

Chili Pepper Design

Chili Pepper Design

Avocado Design

Avocado Design

Email

Email