Design, Illustration
Fruits & Veggies Collection
An energy story for late spring in 2019 was one of the first projects that I did at Chaco where I handled the whole process from beginning to end. I designed the strap patterns for Watermelon, Chili Peppers, Pineapples, Avocado, and Lemons. After the straps were designed, the products were photographed and used in our website updates, direct mail and email campaigns, and social ads. The designs ended up being some of the top sellers for 2019 in our custom section, and spurred on additional custom designs.
Watermelon Hero Shot
Full Collection Social Ads
Social Ads
Landing Page Header, Desktop
Landing Page Header, Mobile
Direct Mail Cover
Direct Mail, 6-Panel Outside
Direct Mail, 6-Panel Inside
Social Ad, Men's
Social Ad, Women's
Social Ad, Watermelon
Watermelon Design
Lemon Design
Pineapple Design
Fruit Cocktail Design
Chili Pepper Design
Avocado Design
