Chaco 2019 Spring Catalog
Design

Chaco 2019 Spring Catalog

The direct mail campaign for Chaco footwear for Spring, 2019. The piece focused on the 30-year mark of the iconic Z/Sandal from the brand, and emphasized color, customization, and adventure. The campaign was segmented with a full 44pg catalog to high-value customers, and an 8-panel folding self-mailer to customers with lower or unknown purchase history. The day the catalog arrived in homes, consumers were also met with an email if they had an address on file.

Chaco 2019 Spring Catalog

Chaco 2019 Spring Catalog

Z/Sandal Feature

Z/Sandal Feature

Product Line

Product Line

Brand Messaging

Brand Messaging

Product Grid

Product Grid

Customization Spread

Customization Spread

Email

Email