Fall Toys Reset
Design

Fall Toys Reset

A complete reset of the graphics for the Fall Toy Aisles at Meijer. The project pipeline included concepting and prototyping signage tactics, working with vendors to secure assets, and designing a cohesive signage set across multiple brand while maintaining specific brand standards for each brand. Large graphic arches were designed to reach from one aisle to the other as wayfinding for key brands. I was responsible for all artwork, direction, production, modeling, and presentation.

Fall Toys Reset

Fall Toys Reset

Merchandising Tactics

Merchandising Tactics

Boys Aisle Example 32 ft Run

Boys Aisle Example 32 ft Run

Super Graphics

Super Graphics

Wayfinding Blades

Wayfinding Blades

Arches

Arches

Pop Outs

Pop Outs

Backer Paper

Backer Paper