Fall Toys Reset

A complete reset of the graphics for the Fall Toy Aisles at Meijer. The project pipeline included concepting and prototyping signage tactics, working with vendors to secure assets, and designing a cohesive signage set across multiple brand while maintaining specific brand standards for each brand. Large graphic arches were designed to reach from one aisle to the other as wayfinding for key brands. I was responsible for all artwork, direction, production, modeling, and presentation.

• Client:

  LEGO, Nerf, Meijer, Marvel, Playskool, Star Wars, Fisher Price, Hot Wheels, Disney, TMNT

• Category:

  Retail, Merchandising

• Environmental Print Production 3d Art Direction Merchandising