The full 28-pg summer catalog for the summer product refresh at Chaco. This project was segmented into high-value and prospecting customers. High value customers were sent the 28-pg catalog, and prospecting customers got an 8-panel self-mailer version. I was responsible for all design, art direction, and print production of the final piece.
Chaco
Footwear, Outdoor
Cover
Story Spread
Flips Spread
Banded Z Spread
Smokey Spread
Custom Spread
Custom Spread
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