In this lecture explore how a shift in marketing has morphed the way we think about products as consumers. Modern marketing is more about perception of a product than its functional use.

In this lecture I cover all of the complexities associated with attempting to match color accurately when working as a graphic designer. I discuss CMYK, RGB, and Pantone systems of color specifically, and how each can fail in unique ways, and how to explain to a client when matching between modes and devices falls short.

In this lecture explore how a probability formula from an 18th century Mathematician parallels the graphic design process. Throughout I touch on concepts of objectivity, subjectivity, and how to negotiate the designer-client relationship in terms of revisions and dealing with feedback.

In this episode, I cover colors and swatches, how to set them up, and how to modify colors.

In this lecture I attempt to draw connections through many different concepts and disciplines in a detailed breakdown of how everything we subjectively like as a culture can be objectively measured and broken down into numbers. This is part 3 which elaborates on how simple ratios can be seen and utilized in graphic design as a short cut to effective layouts and color choices.

In this tutorial I cover how to use a quick Illustrator option to add points to your custom badges.

In this tutorial I cover how to use adjustment layers to make fake photography infinity walls for hero product shots.

In this tutorial I cover how to use warp effects in Photoshop the way you're used to doing them in Illustrator.

In this tutorial I cover how to use adjustment layers to speed up and unify the creation of brand assets which contain the same effects, but different colors. This tip is handy when making a family of assets quickly.