Color Doesn’t Exist, Understanding + Design
View Lecture
Color Doesn’t Exist, Understanding + Design

In this lecture I cover all of the complexities associated with attempting to match color accurately when working as a graphic designer. I discuss CMYK, RGB, and Pantone systems of color specifically, and how each can fail in unique ways, and how to explain to a client when matching between modes and devices falls short.

Lecture  |  September 02, 2020
Digital Prepress and Industry Commonalities, Understanding + Design
View Lecture
Digital Prepress and Industry Commonalities, Understanding + Design

In this lecture I cover the key differences as well as pros and cons for the primary methods of printing today. In addition, this lecture covers what commonalities there are across the different printing methods, and how those commonalities play out between both digital and traditional imaging.

Lecture  |  August 21, 2020
The Prepress Feedback Loop, Understanding + Design
View Lecture
The Prepress Feedback Loop, Understanding + Design

In this lecture I cover the history of prepress, and some basic developments in printing technology as a corollary to modern times with the explosion of online content. I cover how the career of a graphic designer is changing rapidly and as a result continues to grow an absorb new responsibilities.

Lecture  |  August 19, 2020
How Your Strange Loop Is Affecting The Future Of Marketing, Understanding + Design
View Lecture
How Your Strange Loop Is Affecting The Future Of Marketing, Understanding + Design

In this lecture explore a psychological concept regarding the nature of self, and how our understanding of individuals is shaped as we know more about them. The context that develops over a long relationship with another person is starting to take place digitally as well. I explore both the upside, and downside of this shift.

Lecture  |  July 24, 2020
Bayes’ Theorem & The Implications Of Compound Probability, Understanding + Design
View Lecture
Bayes’ Theorem & The Implications Of Compound Probability, Understanding + Design

In this lecture explore how a probability formula from an 18th century Mathematician parallels the graphic design process. Throughout I touch on concepts of objectivity, subjectivity, and how to negotiate the designer-client relationship in terms of revisions and dealing with feedback.

Lecture  |  July 09, 2020
How Simple Ratios Dictate Your Preferences
View Lecture
How Simple Ratios Dictate Your Preferences

In this lecture I attempt to draw connections through many different concepts and disciplines in a detailed breakdown of how everything we subjectively like as a culture can be objectively measured and broken down into numbers. This is the first part of a multi-part series which attempts to explain why we like what we like, and what designers can do with that knowledge. Part 2 aims to be about why everything in part 1 is true, and Part 3 will focus on examples for how to implement these findings in your designs.

Lecture  |  June 09, 2020
How Society Sets Your Preferences
View Lecture
How Society Sets Your Preferences

In this lecture I attempt to draw connections through many different concepts and disciplines in a detailed breakdown of how everything we subjectively like as a culture can be objectively measured and broken down into numbers. This is part 2 which elaborates on how society as a whole shapes most of our design preferences, and in leaning into those cues we can become more effective designers.

Lecture  |  June 09, 2020
The Surprising Simplicity of Ratios In Effective Design
View Lecture
The Surprising Simplicity of Ratios In Effective Design

In this lecture I attempt to draw connections through many different concepts and disciplines in a detailed breakdown of how everything we subjectively like as a culture can be objectively measured and broken down into numbers. This is part 3 which elaborates on how simple ratios can be seen and utilized in graphic design as a short cut to effective layouts and color choices.

Lecture  |  June 09, 2020
Financially Planning For A Career in Graphic Design
View Lecture
Financially Planning For A Career in Graphic Design

In this lecture I attempt to frame up a potential path for your financial future in graphic design, and what that might look like in terms of actual salary figures, dealing with debt, and planning for retirement. All of the information in this talk applies generally to any career, but the examples specifically in use regard a career in design so you can learn from example what you could expect as you start down this path. Apologies for any repetition or stammering, I had given this lecture 2 times in a row prior to recording this all in 1 night, and my brain and voice were a bit fried and I wobble in-and-out-of-frame a lot.

Lecture  |  June 09, 2020
Ready to start a project?
Get in touch