In this lecture explore how a shift in marketing has morphed the way we think about products as consumers. Modern marketing is more about perception of a product than its functional use.
In this lecture I cover all of the complexities associated with attempting to match color accurately when working as a graphic designer. I discuss CMYK, RGB, and Pantone systems of color specifically, and how each can fail in unique ways, and how to explain to a client when matching between modes and devices falls short.
In this lecture I cover the key differences as well as pros and cons for the primary methods of printing today. In addition, this lecture covers what commonalities there are across the different printing methods, and how those commonalities play out between both digital and traditional imaging.
In this lecture I cover the history of prepress, and some basic developments in printing technology as a corollary to modern times with the explosion of online content. I cover how the career of a graphic designer is changing rapidly and as a result continues to grow an absorb new responsibilities.
A time-lapse on a piece of art with my kiddos looking stoic and over-important. Made it for my wife for Mother's Day to replace an old piece we had hanging up in the basement.
In this episode, I cover the basics of using the pen tool, and how the two different anchor modes function.
In this lecture I attempt to draw connections through many different concepts and disciplines in a detailed breakdown of how everything we subjectively like as a culture can be objectively measured and broken down into numbers. This is the first part of a multi-part series which attempts to explain why we like what we like, and what designers can do with that knowledge. Part 2 aims to be about why everything in part 1 is true, and Part 3 will focus on examples for how to implement these findings in your designs.
In this lecture I attempt to draw connections through many different concepts and disciplines in a detailed breakdown of how everything we subjectively like as a culture can be objectively measured and broken down into numbers. This is part 3 which elaborates on how simple ratios can be seen and utilized in graphic design as a short cut to effective layouts and color choices.
In this tutorial I cover how to use layer masks to up the realism in your fake shadows.