Design As Value, Understanding + Design
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Design As Value, Understanding + Design

In this lecture explore how a shift in marketing has morphed the way we think about products as consumers. Modern marketing is more about perception of a product than its functional use.

Lecture  |  February 13
Color Doesn’t Exist, Understanding + Design
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Color Doesn’t Exist, Understanding + Design

In this lecture I cover all of the complexities associated with attempting to match color accurately when working as a graphic designer. I discuss CMYK, RGB, and Pantone systems of color specifically, and how each can fail in unique ways, and how to explain to a client when matching between modes and devices falls short.

Lecture  |  September 02
How Simple Ratios Dictate Your Preferences
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How Simple Ratios Dictate Your Preferences

In this lecture I attempt to draw connections through many different concepts and disciplines in a detailed breakdown of how everything we subjectively like as a culture can be objectively measured and broken down into numbers. This is the first part of a multi-part series which attempts to explain why we like what we like, and what designers can do with that knowledge. Part 2 aims to be about why everything in part 1 is true, and Part 3 will focus on examples for how to implement these findings in your designs.

Lecture  |  June 09
The Surprising Simplicity of Ratios In Effective Design
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The Surprising Simplicity of Ratios In Effective Design

In this lecture I attempt to draw connections through many different concepts and disciplines in a detailed breakdown of how everything we subjectively like as a culture can be objectively measured and broken down into numbers. This is part 3 which elaborates on how simple ratios can be seen and utilized in graphic design as a short cut to effective layouts and color choices.

Lecture  |  June 09
Using The Ruler Tool To Straighten or Measure Rotation in a Photo
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Using The Ruler Tool To Straighten or Measure Rotation in a Photo

In this tutorial I cover how to use the ruler tool to straighten layers, and measure the angle at which something is rotated in a photograph.

Tutorial  |  June 09
Using Perspective Crop To Measure Objects
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Using Perspective Crop To Measure Objects

In this tutorial I cover how how to use the perspective crop tool to measure surfaces in photos.

Tutorial  |  June 09
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