In this lecture I attempt to draw connections through many different concepts and disciplines in a detailed breakdown of how everything we subjectively like as a culture can be objectively measured and broken down into numbers. This is the first part of a multi-part series which attempts to explain why we like what we like, and what designers can do with that knowledge. Part 2 aims to be about why everything in part 1 is true, and Part 3 will focus on examples for how to implement these findings in your designs.

In this lecture I attempt to draw connections through many different concepts and disciplines in a detailed breakdown of how everything we subjectively like as a culture can be objectively measured and broken down into numbers. This is part 2 which elaborates on how society as a whole shapes most of our design preferences, and in leaning into those cues we can become more effective designers.

In this lecture I attempt to draw connections through many different concepts and disciplines in a detailed breakdown of how everything we subjectively like as a culture can be objectively measured and broken down into numbers. This is part 3 which elaborates on how simple ratios can be seen and utilized in graphic design as a short cut to effective layouts and color choices.